Hydroxyapatite TOOTHPASTE - Clean your Teeth with Microcrystalline Hydroxyapatite in SUPER MINT | No Fluoride | Whitening | Oil Pulling


Shipping to United States: $4.65

NEW Veritas Soap Co. Toothpaste is formulated with beneficial ingredients such as Organic Food Grade Diatomaceous Earth, Baking Soda, Coral Calcium, Organic Non GMO Coconut Oil, 100% pure Essential Oil & Microcrystalline Hydroxyapatite.

(This is not a vegan product)


🚫 NO Fluoride (has now been shown to cause tooth decay)
🚫 NO SLS (Sodium Laureth Sulfate originated as a chemical degreasing agent and foamer designed to strip floors)
🚫 NO Bentonite Clay (for more info see California Prop 65)
🚫 NO Glycerin (reported to coat teeth with a film thereby not allowing teeth enamel to harden)

Your teeth and gums have never felt so smooth!! Mother & Father tested, Kid approved!!

NOTE: **Separation is normal, it is very important to SQUISH WELL BEFORE EACH USE!!**

A small extra space is left in the tube so the product can be squished from the beginning of use. This is the nature of many natural products. Squeeze from the bottom. If you would like a thicker consistency, store in the refrigerator.

NOTE: Be kind to your teeth. Studies show that brushing too hard or fast can wear down your enamel quickly (this is why Toothbrushes have scales of "hardness"). Use a 'soft' Toothbrush and brush gently. You may be brushing too hard if your Toothbrush is worn down or has flatten bristles.


Squish Well (this is a natural product, separation may occur). TUBE: Moisten toothbrush under the tap.
▶ You ONLY need a PEA-SIZED amount.
▶ Brush for at least 2 minutes. Rinse. Enjoy!

* This Toothpaste does not foam because we do not use SLS which is the main foaming agent in most conventional toothpastes. At first use this Toothpaste may seem a little "salty" but as the mouth acids neutralize (increase in pH) you won't even notice it. This may take about 2-3x of usage.

⭐ PLEASE USE WITHIN 90 DAYS OF PURCHASE. This is a natural product that intended to use fresh.

MORE REVIEWS! (Scroll down for more!!)
"Hi Cynthia! I can't say enough about your toothpastes. After trying countless toothpastes, yours is truly amazing! I even Googled your phone number, to tell you this, but after several attempts and only your voice-mail, I gave up. My gums were hurting for months, and after only 2 days, with your paste, the pain is gone. My dentist said the swelling is gone, as well, and I can go back to regular checkups, from 3 month checkups. I'm really happy I found your toothpaste. I've also looked at other products, that you offer, and will be ordering them, in the future. Your product is truly amazing! Thanks! Have an awesome day!"

For educational purposes only.
This information is not intended to diagnose, treat, cure, or prevent any disease. If you are allergic to any of the natural ingredients listed or become allergic to any of the ingredients please discontinue use.


- See more info on why these ingredients are so beneficial for your oral health at:








According to the handbook, Clinical Toxicology of Commercial Products, fluoride is more poisonous than lead and just slightly less poisonous than arsenic. It is a cumulative poison that accumulates in bone over the years. According to the Physicians Desk Reference, "in hypersensitive individuals, fluorides occasionally cause skin eruptions such as atopic dermatitis, eczema, or urticaria. Gastric distress, headache, and weakness have also been reported. These hypersensitive reactions usually disappear promptly after discontinuation of the fluoride."

From 1990 to 1992, the Journal of the American Medical Association published three separate articles linking increased hip fracture rates to fluoride in the water. In the March 22, 1990 issue of the New England Journal of Medicine, Mayo Clinic researchers reported that fluoride treatment of osteoporosis increased hip fracture rate and bone fragility. Fluoride is also harmful to the thyroid, filling the iodine receptors, and inhibiting iodine uptake.
* http://www.mbschachter.com/dangers_of_fluoride_and_fluorida.htm

Shipping from United States

Processing time

1-5 business days

Estimated shipping times

  • United States : 1 - 5 business days

I'll do my best to meet these shipping estimates, but can't guarantee them. Actual delivery time will depend on the shipping method you choose.

Customs and import taxes

Buyers are responsible for any customs and import taxes that may apply. I'm not responsible for delays due to customs.

Payment Options

Secure options
  • Accepts Etsy gift cards

Returns & Exchanges

I gladly accept cancellations

Frequently Asked Questions

Wholesale availability

Yes, we offer wholesale & private labeling (in bulk or bottles)!! Contact us to inquire about a pricing quote!

How long does it take to ship?

It can take anywhere from 1-5 business days... maaaaybe 6. I apologize if I'm ever that late. I will always hook you up with some free gifts if I am! Sometimes issues come up, I have 3 kids. If I have your item on hand I will ship asap. However many items need to be made fresh as we try our hardest not to use harsh preservatives in our products, only ones certified for Organic Cosmetics by Ecocert.

Does your Toothpaste separate?

Yes. Especially the Original Baking Soda formula. Not so much the sensitive one. The reason for this is because we do not put any polysorbates or emulsifiers in it to keep the ingredients constantly mixed together. We want our product to be as natural as possible. Be sure to shake your Toothpaste tube vigorously before use so your Toothpaste doesn't become dry towards the end (a little fractionated Coconut Oil & a shake to the tube will do the trick). We have tried 7 different tubes. Because the ingedients needs to be shaken, this design is the best we've tried. We apologize very much for any inconvenience but this is usually the nature of natural products.

Thank you for this quality item!

Thick and pasty and a fresh taste.

Great item, fast ship. Perfect

Good taste and texture. I hope it heals my husband's teeth.

We absolutely LOVE this toothpaste. I am so so happy I found your shop! Using items with high quality ingredients I can trust for myself and my family is everything to me. We had to get used to the oily consistency, but it isn't an issue at all - we got used to it fast! It isn't very minty at all (well our batch wasn't) but that also isn't a problem - it kind of just tastes like baking soda to us. We'll still be lifelong customers because there's NO way I'm going back to buying toothpaste off the store shelves! :)

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